Piazza del Popolo

The Piazza del Popolo in Fermo serves as the vibrant heart of the city, its precise and linear design is framed by two imposing sixteenth-century brick arcades and the historic public buildings surrounding the square contribute to its rich history, each showcasing unique architectural features that collectively create a visually stunning and harmonious ensemble, Before adopting its current name, the square was known as Piazza Vittorio Emanuele, and even earlier as Piazza San Martino; its urban layout was established in 1442 during the reign of Alessandro Sforza, coinciding with the arrival of Bianca Maria Visconti, wife of Francesco Sforza, their union would later give birth to Galeazzo Maria, the future Duke of Milan.

The Piazza del Popolo exudes a distinct ‘500 style, characterized by linear and harmonious architectural elements, as you stroll across its ancient pavement or beneath the captivating porticoes, you’ll feel transported back in time—to another era. The shorter sides of the square are flanked by historically significant buildings:

1. Palazzo dei Priori: Originally constructed in 1296, this building resulted from the fusion of a thirteenth-century noble palace and an ancient church. Today, it houses the Pinacoteca Civica di Fermo (Fermo Civic Art Gallery).
2. Palazzo del Governatore: Dating back to the early sixteenth century, this structure was initiated by Oliverotto Euffreducci (better known as Oliverotto da Fermo) and completed by order of Pope Clement VII.
3. Loggiato di San Rocco: Erected in 1528, this loggia hosts the small church of San Rocco, which was built in 1505 as a religious response to the devastating plague that afflicted Europe for centuries.

The Piazza del Popolo remains a hidden gem in central Italy, inviting visitors to explore its captivating past and architectural wonders.